Oral-B Power Toothbrushes
April 2004
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The Gillette Company, the Boston, MA, U.S. maker of personal care appliances, has introduced two new power rechargeable toothbrushes from Oral-B(R), its oral care arm of the company.

With the introduction of Oral-B Professional Care 8000 and Oral-B Sonic Complete (pictured), which is said to be the first entry into the sonic category, Oral-B now offers a comprehensive collection of oral care products, according to Gillette.

"We want to provide consumers with a complete portfolio of top-performing products in all brushing segments—manual, battery, oscillating-rotating, and now sonic," Bruce Cleverly, president, Gillette Oral Care, said in a written statement.

Gillette says that with its Professional Care 8000 Series, Oral-B will reportedly provide consumers with a dentist-inspired oral care system for superior teeth cleaning and whitening and rejuvenation of gums, for the ultimate in whole mouth health.

The new Professional Care 8000 Series is the latest entry into the company's successful premium Professional Care line. The Professional Care Series line features rotation oscillation action.

The introduction of Professional Care 8000 Series and Oral-B Sonic Complete will be supported by print and television advertising, in-store communications, promotions and direct marketing. Professional Care 8000 Series and Oral-B Sonic Complete will retail for retail from approx. U.S. $99.99 to $119.99, depending on the model. Both toothbrushes will be available in North America in August at drug, mass, department, and specialty retailers.

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