In order to provide consumers with the best possible high-definition experience, business appliance maker Hewlett-Packard (HP) announced it will support the high-definition DVD (HD-DVD) format, in addition to the Blu-ray Disc format, and join the HD-DVD Promotions Group.
Previously, HP supported the Blu-ray Disc format exclusively. The company had requested the Blu-ray Disc Association adopt two customer-friendly technologies, Mandatory Managed Copy and iHD, which are already included in the HD-DVD format.
Only Mandatory Managed Copy, which permits consumers to make legal copies of video content, was formally adopted by the association. iHD, which allows content providers to offer greater interactivity on next-generation DVDs and helps ensure a more compelling user experience when recording HDTV programs or moving digital content throughout the home, was not approved for launch.
"We're encouraged that the Blu-ray Disc Association is adopting Mandatory Managed Copy. Because HP wants to deliver the most user-friendly and cost-effective solution to our customers, we have decided to support both formats," said Maureen Weber, general manager, Personal Storage Business, HP. "By joining the HD-DVD Promotions Group and continuing work with the Blu-ray Disc Association, HP will be in a better position to assess true development costs and, ultimately, provide the best and most affordable solution for consumers."
Toshiba, a founding company of the HD-DVD Promotions Group, said HP's announcement to support the format is "significant and welcome news."
"With cost, quality and time to market issues as key advantages of HD DVD, we believe HP will see clear long-term advantages to the format. We expect that today's announcement will add to the increasing momentum in the IT industry toward HD DVD, in addition to the existing support among the CE and film industries.," Toshiba said in a statement.
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