New CEA Web Site Helps Consumers Research Products
Dec 7, 2005
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The Consumer Electronics Association (CEA) announced new interactive buying guides and other educational materials available at MyCEknowhow.com to help consumers find consumer electronics (CE) products best suited for their needs.

In addition to educating consumers, CEA hopes to ease consumer confusion about technology and lessen returns by providing information before consumers even enter the store.

"The goal is to provide the consumer with a tool to do some homework before heading to the retail store where product selection and variety can sometimes be overwhelming," said Kara Dickerson, director of Strategic Relationships for Emerging Technologies. "MyCEknowhow enables the consumer to get exactly what they want and need by providing the resources to make an educated purchase."

The Web site currently features a buying guide for digital imaging and includes everything from "how to buy a digital camera" to storing, printing and sharing digital photos. The tool also includes a section on digital camcorders.

In addition to viewing the Web site's tutorial buying guides presented with Flash media, consumers visiting the site can print PDF summaries that serve as a checklist they can take into the store.

"This Web site is dedicated to serving consumers. Buying CE products can be a difficult decision with so much technology out there that is constantly being changed or improved. There is so much information available; this site serves as a place where consumers can learn about different CE products and gather information from a trustworthy source," Dickerson said.

By year's end, MyCEknowhow.com will add a buying guide focused on MP3 players with more guides to come in 2006. Links to other CEA consumer-based initiatives will also be added.

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