Panasonic is introducing a line of custom-built frames which, when combined with the purchase of select plasma models, enable consumers to add a personalized accent to their Panasonic plasma TV and transform it into a functional piece of art. Panasonic is reportedly the first television manufacturer to offer this option.
Panasonic planed to debut the frames, in eight different styles specifically designed for select 42-inch and 50-inch Panasonic plasma models, on Oct. 1, 2005, on the Panasonic e-business Web site. Frames will be available in gold, black, pewter, mahogany, walnut, and antique white finishes, and will also include other options that allow you to customize your plasma TV.
Panasonic is planning to advertise the new plasma customized options on the Internet as well as via print ads in lifestyle and home decor publications, beginning in December. The company is also targeting various hotels and businesses throughout the country for placement of the frames to showcase the product's versatility and gauge consumer reaction.
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