North American LCD TV and monitor maker Westinghouse Digital Electronics named Rey Roque vice president of marketing.
Roque brings 17 years of experience to Westinghouse Digital (Santa Fe Springs, California, U.S.), where he will report to President Douglas Woo. His responsibilities include managing brand and channel marketing initiatives, strategic business development and expanding the company's customer base for LCD TVs, monitors, accessories, and peripheral products.
"We are proud to welcome Rey to our team," Woo said. "He brings a valuable mix of strategic and tactical marketing skills, as well as a global perspective of the consumer electronics and LCD technology industries and markets, and is a great asset to our company, partners and customers."
"I am pleased to be joining Westinghouse Digital as we continue to launch new LCD TVs, monitors and other digital display products," Roque said. "The LCD television market is beginning to surpass plasma and CRT, and market demand for LCD monitors is moving from standard 4:3 aspect ratio to wide screen, which makes it an exciting time to join the company."
Recently, Roque served as vice president of marketing at Samsung Electronics America, Inc., where he assisted in assembling a new marketing team to facilitate the merger of the branded display, office automation and storage business units into the current Irvine, California facility as a single division.
Prior to Samsung, Roque worked at Princeton Graphic Systems, where he launched a line of HDTV displays and receivers, PC/TV presentation displays, plasma displays, and LCD-TVs. Roque also worked for Mitsubishi Electronics America, Inc., where he was responsible for all marketing activities for North America for Mitsubishi brand computer display products, as well as product and channel marketing.
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