2005 DTV Sales Almost Double Over Last Year
Aug 22, 2005
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Digital television (DTV) sales continue to increase, according to factory-to-dealer sales figures released by the Consumer Electronics Association (CEA).

According to CEA, 3.8 million units have been shipped from January through June of 2005, bringing the total dollar sales to date to more than U.S. $4.6 billion. The sales figures mark a 45-percent increase in unit sales and a 23-percent increase in dollar sales over the same period in 2004.

The average factory-to-dealer decrease in price has been a driver in the continued adoption of DTV sets. The price since January has dropped more than $200 bringing the average factory-to-dealer sales price to $1,159 per DTV set. As the sales prices continue to drop, every month in 2005 has seen an increase in sales over the previous month.

"It is a great time to buy -- the number of DTV products and the wide range of prices has created a truly competitive marketplace," said CEA President and CEO Gary Shapiro. "CEA continues to celebrate the successful transition to DTV. This year, it is predicted that consumers will buy more digital sets than analog."

According to Shapiro, 86 percent of digital consumers have chosen high-definition TV. "To date, seven million U.S. households are capable of receiving HD programming via either over-the-air or cable," Shapiro said. "CEA has been a part of this transition since the first set was announced at the International CES and we look forward to continuing to take the necessary steps to ensure a rapid, consumer-friendly end to the DTV transition."

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