Sweden-based Appliance maker Electrolux announced that it will present an Electrolux Fashion Award at the Salon de Prêt-à-Porter Paris(R) 100th edition, the fashion industry's international trade exhibition to be held on September 2-5. The award will be given to the fashion brand that best reflects the appliance company’s own brand promise to "make life a little easier and more enjoyable."
"Anyone who takes fashion and design seriously wants to be able to manifest their personal style in the home, so naturally household appliances need to follow the current trends,” explains Ulrich Gartner, vice president of Communications at Electrolux Major Appliances Europe.
Getting closer to the fashion industry, Electrolux said it will further explore the nature of design as interpreted by the fashion world. The company believes the Salon de Prêt à Porter Paris offers the company a unique platform for further driving co-operation with, and getting inspiration from, leading designers in the clothing industry.
”We are all influenced by the way fashion trends develop. Further strenghtening our relations with the fashion industry and having insight into future desing trends is essential to Electrolux to ensure we are able to meet our consumer’s expectations head-on," notes Mr. Gartner.
The appliance maker said it will divulge further information about its planned activities over the months preceding the Salon de Prêt à Porter Paris.
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