Chinese appliance maker Haier said it has adhered to its globalization policy "to be an exporter, to be a localized manufacturer, and to be a mainstream appliance supplier." The company also said it has gained significant progress in market competence and brand recognition in the world marketplace.
Statistically, Haier's export volume in first-half of 2005 hit U.S. $707 million, an increase of 33 percent over that in 2004 the same period.
Geographically, Haier's sales have seen growth, especially in the U.S., where it showed an increase of 120 percent, with the highest daily sales volume reached $10 million and breaking Haier's record.
In terms of products, Haier says its side-by-side refrigerators, dual-drive washing machines, and d.c. inverter air-conditioners were well sold overseas. In Japan, Haier's 5-kg capacity washing machine was ranked first in the sales of its kind in region.
Facing the trend of globalized market and competition, the appliance maker says brand reputation has been widely recognized as a business competence. For export products, Haier uses its own trademarks and says it makes efforts to improve marketing and innovation capability, all of which have helped it reach positive first-half results.
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