Char-Broil Names New CEO, to Add Infrared Grills to Product Line
Jul 7, 2005
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The W.C. Bradley Co. announced today that Alan Shaw will be joining the company as the CEO of its Char-Broil division, a manufacturer of grills, as of August 1, 2005.

Mr. Shaw has 18 years experience as a consumer durables executive, including 16 years with the Whirlpool Corporation. During the past 2 years, he has served as president and CEO of lawn and garden equipment maker Murray Group of Companies in Brentwood, TN, U.S. He holds an M.B.A. degree in Marketing from Indiana University and a B.S. degree in Economics and Political Science from the University of Idaho.

In other news, Char-Broil announced a partnership with Thermal Engineering Corporation (TEC) to integrate a new patented version of TEC’s 100-percent infrared cooking system into a series of grills that will be available to consumers at national retailers in 2007.

Char-Broil says it will be the first large-scale grill manufacturer to utilize TEC’s patented infra-red cooking system and also the first widely-distributed manufacturer to offer the benefits of infra-red cooking at price points less than U.S. $1,000.

Traditionally found only in high-priced premium grills and in the restaurant industry, infrared cooking systems reportedly cook hotter, sear food better, and pre-heat faster than gas or charcoal cooking systems.

TEC says it invented the high-efficiency, long-lasting ceramic infra-red burner in 1961 and has since built a portfolio of innovations in applied infrared heat transfer. In the 1980s, TEC applied its infrared expertise to improve the efficiency of commercial cooking equipment, and in 1982, it patented the first gas grill with an infrared burner below the cooking grate. Today, TEC manufactures and sells high-end infrared gas grills at price points of $1,500 and higher and commercial cooking equipment through specialty retailers throughout the U.S.

"This partnership plays to both Char-Broil’s and TEC’s strengths. We’ll combine our research and development capabilities with Char-Broil’s marketing and manufacturing expertise to bring the best grilling experience available to a wider audience of consumers,” said Bill Best, chairman and CEO of TEC.

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