Survey Names Top Appliance Brands Among Wealthy Americans
Jun 2, 2005
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The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have the highest quality, regardless of price, by the wealthiest 10 percent of Americans. These 11 million households represent about half of all consumer income and spending, a third of the total US economy, and 70 percent of the personal wealth of Americans.

The AARC report shows affluent men and women named General Electric, Sub-Zero, Viking, KitchenAid, and Kenmore as the top five brands for quality, regardless of price, in the category of major home appliances.

Some slight differences in the rankings were evident by gender, age, and level of wealth. These differences tended to favor the less frequently named brands.

The index for the expected change in spending over the next 12 months for major home appliances improved slightly over the last survey, but still indicates a slight decline.

The national survey included 346 men and women with an average income of U.S. $369,000 and an average net worth of $2.7 million. Highlights of the report can be found on the AARC Web site at www.affluenceresearch.org.

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