Mostra Convegno Expocomfort (MCE) 2005, the international biennial exhibition dedicated to heating, air-conditioning, refrigeration, plumbing technology, water treatment, and bathroom fittings, reported that it closed with extraordinary success. The Italy-based exhibition, which came to an end on March 6, said it beat all records, with approximately 150,000 visitors, 18 percent of which were from overseas. The absolute number of visitors increased by 2 percent, largely attributable to foreign visitors coming mostly from the following countries: Germany, Greece, Spain, France, Switzerland, and the Mediterranean countries such as Croatia and Slovenia. Show organizer Fiera Milano International said attendance was also excellent for visitors from Eastern Europe (Poland, the Czech Republic, and the Baltic countries), the Middle East, and Asia.
The conventions were also very well-attended, the show organizer reported. Nearly 3,000 people took part in the 18 official conventions on the agenda, with much discussion in particular on the subjects of quality and legislation. Quality was considered to be a powerful weapon for European industries against the aggressive competition of new competitors, those from Asia in particular, and legislation was also seen as providing important guidelines to favor company competitiveness.
The 35th edition of MCE will be held in the new Rho-Pero exhibition center in Milan from February 28 to March 4, 2006.
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