Digital TV Sales Hit Record Levels in 2004
May 6, 2005
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According to the latest research from the Strategy Analytics Connected Home Devices service, manufacturers sold 49.3 million digital TV receivers worldwide in 2004, a 50-percent increase on the previous year and an all-time record. Revenue growth was even higher, at 70 percent, because of the growing importance of higher value integrated digital TVs.

The research firm reported expects global demand to continue to soar in 2005 and beyond as new services are launched and the user base expands. New digital terrestrial television and IPTV services will be key drivers of device sales over the next 5 years.

"After a couple of years of stagnation, digital TV is once again one of the shining stars of the consumer electronics industry," said Peter King, director, Connected Home Devices. "Government mandates in the US in particular will support rapidly growing demand for integrated digital TVs over the medium term."

Strategy Analytics predicts that 2005 sales of digital TV receivers (set-top boxes and integrated digital TVs) will grow a further 38 percent to reach 68.2 million units. By 2010, annual sales will have reached 181.3 million units, worth U.S. $39.1 billion in retail revenues. Because of the strength of its integrated digital TV market, the research firm believes that North America will account for 65 percent of revenues in 2010. Asia-Pacific will account for 19 percent and Europe 14 percent.

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