Microsoft, Samsung Announce Next-Generation Xbox
May 2, 2005
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Software and video game maker Microsoft Corp. has chosen Electronics Samsung as the HDTV marketing partner for the next-generation Xbox(R) high-definition (HD) gaming platform.

The alliance is the culmination of a global process begun by Microsoft in October 2004 to find a visual display company to join with the new-generation Xbox video game console. A wide variety of visual display screen sizes and technology platforms from Samsung (LCD, Plasma, Micro Display - DLP, and Slim Fit HDTV CRT's), combined with the new Xbox console will give gamers realism and intensity in their gameplay, the companies said.

The new 23-in Samsung LCD TV (LNR238W) to be paired at retail with the new Xbox console offers a 12 msec pixel switching speed, which will enable action while overcoming any motion artifacts. In addition, the Fixed Pixel Device eliminates scan lines. Samsung's HDTV built-in speakers emulate surround sound using SRS Tru-surround XT.

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