Sanyo Sales and Service Sdn Bhd, the Malaysian subsidiary of Japan's Sanyo Electric Co., announced that it intends to double its market share in the combined consumer electronics and domestic appliances in Malaysia to 16 percent by the end of 2005.
"All in all, Sanyo has an 8 percent share of this market and our target is to double that amount by the end of the year," said Sanyo Sales and Service General Manager Lee Chee Wat.
Lee said his company could reach its 16 percent target by bringing in more products, doing more roadshows, and having more dealers' campaigns.
Lee said while Sanyo had long been a household brand, other Japanese competitors, and local, Chinese and Korean makes, had eroded its market share. "The Malaysian market, especially the consumer electronics market, is very challenging. It's not an easy market, with increased competition and eroding margins," he said. "The only way we can compete is by providing better designed products, more affordable products and better after sales service."
On whether Sanyo would increase the number of its dealers, Lee said it would only do so after a lot of "evaluation". The company currently has more than 500 official dealers in Malaysia. (The Edge Daily)
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