Digita, Elisa, MTV, Nelonen, Nokia, Sonera, and YLE (The Finnish Broadcasting Company) announced the start off a unique mobile TV pilot in Finland. The project tests mobile TV services and consumer experiences, as well as the underlying technology, with 500 users in the Helsinki capital region.
Selected from Sonera and Elisa mobile phone customers, the test users are able to view real-time TV and radio programs on a Nokia 7710 smart phone equipped with a special accessory to receive mobile TV broadcasts. The smart phone also enables direct links to the Internet for access to background information on TV programs or sports results. Test users have access to MTV, YLE, and Nelonen programs, as well as international theme channels such as CNN, BBC World, Euronews, Eurosport, ViVa Plus, and Fashion TV. The pilot continues until June 20, 2005.
Elisa and Sonera are responsible for customer service, invoicing, and connections to the new interactive supplementary services. Digita has designed and built the digital TV network needed for the distribution of mobile TV services and will manage the network, while Nokia will develop the mobile TV service management and smart phones that can receive mobile TV broadcasts.
The mobile TV test uses IP Datacasting (IPDC), which conforms with the DVB-H standard. At the end of 2004, the European Telecommunications Standards Institute (ETSI) adopted DVB-H as the standard for European mobile television services, enabling the simultaneous transmission of several television, radio and video channels to mobile devices.
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