Better Life, the Easa Saleh Al Gurg Group's specialist home appliance division, has opened four new outlets in the United Arab Emirates (UAE).
The Scientechnic outlet has been refurbished as Better Life, and new stores have been opened in Ras Al Khaimah, and within Homes-'R'-Us outlets in Abu Dhabi and Sharjah. The total number of Better Life stores in the UAE now stands at eight.
"At 3,500 sq ft, the refurbished Scientechnic store on the Dubai-Sharjah highway is the largest Better Life outlet so far," said Ajai Dayal, general manager of Retail and Marketing. "It carries the entire Better Life product range with such great brands as Siemens, Electrolux, Fisher and Paykel, Zanussi, Admiral, Terim, and Wolf."
Better Life claims to be the only specialist home appliances chain in the UAE, with a collection of ten world class brands under its wing, including Siemens, Fisher & Paykel, Electrolux, Binatone, Terim, Admiral, Wolf, Scandinova, Vestfrost, and Starmix.
The Easa Saleh Al Gurg Group is set to expand the Better Life brand across the UAE. Several new stores are planned in Oman and Qatar over the coming months. (Strategiy)
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