Digital entertainment device-maker Westinghouse Digital announced aggressive new pricing on its largest LCD TVs, with an estimated street price (ESP) of $1,299 for its 27-in model, and a $1,799 ESP for the 30-in model.
The new pricing reflects a drop of nearly 25 percent for the 27-in model and 18 percent for the 30-in model from just 10 weeks ago. This latest move is part of the City of Industry, CA, U.S. company’s overall strategy to reflect declining LCD TV production costs in retail store pricing as soon as they occur and lead the industry in making LCD TVs the television of choice of mainstream consumers, according to Douglas Woo, president of Westinghouse Digital.
“Westinghouse is committed in bringing the ‘LCD lifestyle’ to mainstream consumers by offering superior digital entertainment technology at the best value,” Mr. Woo said.
The company touted the LCDs’ advanced picture-in-picture (PIP) capabilities that enable consumers to size and locate the PIP screens and enjoy split screen viewing.
With an expected lamp life of 40,000 hours and no degradation in video performance over the life of the product, Westinghouse Digital said its LCDs are capable of providing many years of high-quality digital entertainment.
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