Electrolux Malaysia is aggressively marketing Ergorapido, its latest range of vacuum cleaners in Malaysia through direct mailers, road shows, extensive media coverage and a competitive pricing policy.
The Ergorapido range, featuring two cordless and lightweight models – the Handheld and the 2 in 1 – are equipped with new features to address consumer perceptions that battery-powered or portable vacuum cleaners lack suction power, Electrolux Appliances Sdn Bhd marketing manager Audrey Yeo said after the launch of the models in Petaling Jaya.
"The models have improved dust collection with a newly designed nickel metal hydride battery to allow the hand-held model to retain its suction power," Ms. Yeo said.
The company said the range, launched in Sweden in July, would also be available in six more Asian countries, including Indonesia, Singapore, Vietnam, the Philippines, Hong Kong, and Taiwan. (The Star)
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