AHR Expo-Mexico Taps Into Growing Market
Sep 27, 2004
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Monterrey, Mexico was the scene for what many exhibitors considered a successful running of the AHR Expo-Mexico. On September 22-24, APPLIANCE magazine and more than 300 HVAC/R companies exhibited at the HVACR show to focus on the Mexican and Latin America markets. Among exhibitors were OEMs such as LG Electronics Mexico, Trane de Mexico, Nordyne/Miller de Mexico, and Lennox Global. Component suppliers were also well-represented, including Embraco Mexico, Emerson Climate Technologies, Kelvinator de Mexico, and Danfoss S.A. de C.V.

Exhibitors interviewed by APPLIANCE reported good booth traffic and a number of high-quality leads. Part of the show's success was being attributed to strengthening economies in Mexico and other parts of Latin America. Exhibitors were a mixture of long-established players and relative newcomers. Some U.S.-based companies said they have seen some of their business gravitate from the U.S. to Mexico and wanted to better serve the market by having a Mexican presence. A number of firms were also looking for new or increased distribution in Mexico.

Organized by the International Exposition Company, the 3-day event was co-sponsored by American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) and the Air-Conditioning and Refrigeration Institute (ARI). Speaking during the opening ceremony, David Pannier, chairman of ARI's board of directors, said the “vast array of equipment on display here is proof that Mexico and the U.S. are working as partners in meeting the huge demand for innovative products that improve the quality of life.”

As of press time, dates for the next AHR Mexico were not available.

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