LG India Launches New Range of Sensi-1 Refrigerators
Oct 1, 2004
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LG Electronics, said to be India's leading consumer durable brand, has announced the new range of Sensi-1 refrigerators in India. The launch of the new range will strengthen LG's dominant hold on India's frost-free market segment, the company said.

The new refrigerators come with a premium inox finished body with versatile interiors. Other features include an intelligent sensing mechanism with a memory backup function that is designed to sense the ambient temperature and automatically adjust the internal refrigerator temperature, keeping vegetables and food fresh.

The Sensi refrigerator also includes a Bacteria Free Zone, F.R.I. lamp, power deodorizer, cell fresh crisper, and a cooling system that is said to ensure efficient circulation of fresh air throughout the refrigerator resulting in rapid and uniform cooling.

"At LG, we are working toward generating a strong feature rich product line-up deriving from intense consumer researches and in-home observations. Sensi-1 refrigertor would be meeting the epections of those consumers who constantly look for new and innovative features," noted Anil Arora, product group head, Refrigertors, LG Electronics India. "We are bringing new refrigerators to the market in the higher capacity segment, thus adding more value to our offering."

The refrigerator line is being launched in 280- and 310-L cpacities and is being targeted to metropolitan areas in India.

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