Matsushita to Increase Digital Camera Output
Jul 21, 2004
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Matsushita Electric Industrial Co. Ltd., the maker of Panasonic electronics, said it plans to boost its digital camera output capacity by 75 percent from August 2004.

The increase comes as part of Matsushita President Kunio Nakamura's target of gaining a 10 percent share of the global digital camera market in the business year ending March 31, 2007. The company had 3 percent global market share in 2003-04.

Matsushita said it plans to start production at a factory in eastern Japan next month with monthly output capacity of 150,000 cameras. The facility had previously been manufacturing portable CD players, but the company plans to shift that production to China.

The company said it aims to sell 8 million digital cameras in 2006-07, which would represent a near eight-fold increase from the number it sold in the past business year. (Reuters)

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