Business appliance maker Hewlett Packard (HP) announced it is accelerating its product recycling program by setting a goal to recycle 1 billion lbs of electronic products and printing supplies globally by 2007.
In 2003, HP recycled more than 100 million lbs of electronic products and printing supplies through its Planet Partners return and recycling program, raising the company-wide total to 500 million lbs recycled since the company began recycling in 1987. The company says the new goal is specific to recycling, and does not include the products that HP and its partners refurbish, re-use, donate, or resell.
"As we face growing concerns regarding electronic waste, HP's objective is to offer customers around the globe a convenient and environmentally sound return and recycling service for HP products," said Debra Dunn, senior vice president of Corporate Affairs and Global Citizenship, HP. "We will continue to develop innovative recycling solutions in an effort to meet our aggressive recycling goal for the future."
HP intends to reach this global recycling goal by expanding the program to more customers and creating new, convenient ways for consumers to return and recycle used or unwanted electronic equipment in a convenient and environmentally responsible manner. Since HP Planet Partners was officially launched in 1991, the company has implemented a number of initiatives designed to increase customer awareness of the importance of recycling unwanted computer products, including:
e-coupons that offer online recycling customers savings on new products from HPshopping.com.
Postage-paid labels and envelopes that are included in many replacement HP LaserJet and inkjet print cartridge boxes in the U.S. and Europe.
Standards for management of end-of-life computer hardware products that address labor and safety at supplier operations.
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