LG.Philips LCD Cuts Prices of 23-in LCD TV Panels
Jul 6, 2004
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LG.Philips LCD recently cut prices of its 23-in LCD TV panels by U.S. $25, as demand for LCD TVs is not growing as expected, according to sources at Taiwan-based home appliance makers.

Chi Mei Optoelectronics (CMO), who did not want to comment on the price cut, said prices of its 27- and 30-in LCD TV panels are currently $650 and $980, respectively, according to the assistant vice president of CMO's LCD TV division.

CMO has been dumping 20.1- and 30-in LCD TV panels, sources said. Eddie Chen, company CFO and acting spokesperson, declined to comment on the speculation.

Japan-based Techno Systems Research (TSR) recently decreased its 2004 global LCD TV demand forecast to 7.3 million units from 8.5 million units, mainly due to lackluster demand in the North America market. The firm also revised its demand forecast for the North America market to 1.5 million units, down from 2.5 million.

While admitting that the North America market did not perform as expected, TSR said that its forecast only included LCD TVs sold through home appliance channels and that the total LCD TV forecast should be higher.

Late last month, Samsung Electronics was said to be lowering prices for its 46-, 40- and 32-in LCD TV panels due to poor sales in the U.S. (DigiTimes.com)

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