MediaLive International, Inc. announced that COMDEX(R) Las Vegas 2004 has been postponed in order to reshape the event with the cooperation of information technology (IT) industry leaders.
The technology trade show had been scheduled to open Nov. 14, 2004, in Las Vegas, NV, U.S. MediaLive said it has established a COMDEX Advisory Board representing the IT industry's foremost companies to determine how COMDEX(R) can best meet the future needs of the industry.
One year ago, MediaLive's new management team took ownership of the COMDEX brand with the goal of repositioning COMDEX as a focused, business-to-business IT event. The 2003 show reported more than 40,000 qualified technology buyers, 550 exhibiting companies, and more than 900 journalists.
"In the year since we assumed the responsibility of managing the technology industry's largest annual event, we have sought to reposition COMDEX and rebuild the market's trust," said Robert W. Priest-Heck, president and CEO of MediaLive. "While we could still run a profitable COMDEX this year, it does not benefit the industry to do so without broader support of the leading technology companies. In order to give the Advisory Board the time and opportunity necessary to partake in the redesign of COMDEX, we thought it best to postpone this year's show."
Eric Faurot, vice president and general manager for COMDEX added: "We firmly believe the $915-billion information technology industry needs an event where the leading technology companies can speak to their global customers on neutral ground, buyers can compare all their options at one time, and thought leaders can discuss and debate the industry's future."
All other scheduled MediaLive produced events, seminars, and programs will be convening as planned, including COMDEX Brazil, COMDEX Korea, COMDEX Scandinavia, COMDEX Saudi Arabia, and COMDEX Greece. The next COMDEX Las Vegas is scheduled for Nov. 13-17, 2005, at the Las Vegas Convention Center.
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