BenQ Launches New 30-in LCD TV
Jun 9, 2004
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BenQ has introduced a 30-in LCD TV (DV3080). The company will begin marketing for the product later this month in Taiwan, with U.S. and European launches following later, said Hubert Chih, product manager of BenQ’s product marketing department.

The DV3080 is said to have a 600-nit brightness and a contrast ratio of 600:1. Other features include Oplus scaling technology, 10-bit color processing, and red, green, blue, and yellow independent adjustment technology.

In addition to supporting standard TV technologies such as de-interlacing, 3:2 pull down recovery, PIP (picture in picture) and PBP (picture by picture), the DV3080 also reportedly supports digital TV (DTV) reception and can be used as a PC monitor.

Aimed at the home appliance market, the DV3080 is priced at NT$79,900 (approx. U.S. $2,388), Mr. Chih said.

He explained that the pricing reflects the company’s expectation for LCD TV prices to continuing falling in the future, adding that Teco Electric & Machinery, a Taiwan-based home appliance maker, cut its 30-in LCD TV prices by NT$10,000 in April.

Asked whether BenQ plans to add extra functions to DV3080, Mr. Chih said that BenQ is first concentrating on viewing quality, with additional functions such as online browsing coming later.

The company said in November 2003 that it plans to ship a total of 500,000 LCD TVs worldwide this year. (

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