Energy Department, Alliance to Save Energy Launch U.S. Public Awareness Campaign
May 24, 2004
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The U.S. Department of Energy (DOE) and the Alliance to Save Energy (Alliance) announced a year-long Powerful $avings public education and awareness campaign designed to educate consumers about energy.

"This new effort will be a coordinated campaign to help consumers make smart energy choices," David K. Garman, assistant secretary of Energy for Energy Efficiency and Renewable Energy, said in a statement. "Energy efficient improvements and tips are easy ways for Americans to save energy and money in their homes and in their cars, which supports our economy and protects our energy security."

Alliance President Kateri Callahan added: "Energy efficiency is the quickest, cheapest, cleanest way to extend our nation's tight energy supplies and decrease pollution simultaneously. The lingering memory of last August's blackout, rising temperatures that will strain the electricity grid, and the start of the summer driving season with record-high pump prices, make this energy-efficiency campaign not only timely but also imperative."

The new partnership with the Alliance continues Secretary of Energy Spencer Abraham's "smart energy" campaign launched last summer.

As part of the program, DOE and the Alliance will focus on increasing public awareness on the importance of energy efficiency and smart energy practices both at home and on the road. The extensive media outreach campaign will include broadly disseminated video, audio and print news releases, op-ed pieces, and satellite media tours. The Alliance and DOE leaders and spokespersons will reinforce the message in their public appearances around the U.S.

Both organizations are also offering free consumer booklets that provide consumers with ways to reduce home energy bills --DOE's Energy Savers: Tips on Saving Energy & Money at Home and The Alliance's Power$mart: Easy Tips to Save Money and the Planet.

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