Samsung, Circuit City Team Up for Charitable Program
Apr 5, 2004
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Ridgefield Park, NJ, U.S.-based Samsung Electronics America's Four Seasons of Hope, a national goodwill program benefiting children and families, and consumer electronics retailer Circuit City (Richmond, VA, U.S.) are teaming with baseball great Joe Torre to aid in the fight against domestic violence.
When consumers purchase Samsung products at Circuit City Superstores between April 4 and May 1, 2004, Samsung and Circuit City will donate money to the Joe Torre Safe at Home Foundation, whose mission is to develop educational programs that will help end the cycle of domestic violence and save lives.
The Circuit City/Joe Torre relationship is one part of Samsung's Four Seasons of Hope, a year-round giving program that brings together four of the world's greatest sports legends and their respective charities—golf's Arnold Palmer and the Arnold Palmer Hospital for Women and Children, football's Boomer Esiason and the Boomer Esiason Foundation, basketball's Magic Johnson and the Magic Johnson Foundation, and Joe Torre—for unique, retail programs that aim to improve the quality of life for children and their families who face major challenges. Rocker Jon Bon Jovi has also joined Samsung's Four Seasons of Hope as the official musician.
"Samsung is honored to team with Circuit City to help support the important work being carried out by the Joe Torre Safe At Home Foundation," said Peter Weedfald, senior vice president of strategic marketing and new media, Samsung Electronics America, Inc., in a press release. "We believe that Circuit City's customers will be enthusiastic about contributing to such an important cause and will be excited about the online sweepstakes. Joe is a world-class athlete and human being, and Samsung values our relationship with Joe and his foundation. Now with Circuit City in the mix, we have a major league win-win situation."
Kim Maguire, executive vice president, chief merchandising officer for Circuit City, added, "Domestic violence affects millions of Americans and we are proud to raise awareness of this social problem as well as offer help to victims as they create new lives for themselves."
Joe Torre himself is a survivor of domestic violence. It was as a result of his own personal experience that served as the impetus for him to establish the Joe Torre Safe at Home Foundation in 2002.
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