Whirlpool Sponsorship Benefits Habitat for Humanity
Mar 24, 2004
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The Whirlpool brand announced that it will sponsor the 2004 Reba McEntire concert tour to benefit Habitat for Humanity International, a Christian ministry dedicated to eliminating poverty housing. The U.S. concert tour will begin June 4 in Connecticut and visit more than two dozen cities across the U.S. to raise awareness and support for Habitat for Humanity.

Whirlpool said it will donate a refrigerator and range to every Habitat for Humanity home built in North America, and thousands of Whirlpool employees have volunteered their time to local Habitat builds in their hometown communities. The appliance company said it has donated approximately 40,000 appliances to Habitat since 1999 as part of its U.S. $25-million commitment to the organization’s More than Houses campaign, which will build more than 100,000 new homes by 2005.

“It’s an honor for Whirlpool to sponsor one of our country’s greatest musical artists and supporting Habitat for Humanity at the same time,” said David Swift, executive vice president of Whirlpool North America.

Earlier this month, Whirlpool Corporation announced it would extend its commitment to Habitat for Humanity into Europe. Habitat for Humanity plans to construct 200 homes in Europe this summer, and Whirlpool will provide a range, refrigerator, and washer to each one.

The employees of Whirlpool Europe will be among the volunteers who build the homes. The first phase of this program will help improve the lives of approximately 1,000 people who currently live in sub-standard housing, Whirlpool said.

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