Electrolux Takes Designer Vacuums to the eBay Runway
Mar 17, 2004
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Appliance maker Electrolux announced that it has teamed up with America's newest generation of celebrity designers to make housework fashionable. Designers Peter Som, Palmer Jones, and Nanette Lepore have added their signature styles to three exclusive Electrolux vacuums to be auctioned on eBay from March 18-27, 2004, with proceeds going to a charity of each designer's choice.

"Electrolux has a heritage of award-winning design prowess, so we're proud to support the creativity of these gifted designers and their causes," said Fred Geyer, senior vice president of marketing for Electrolux Home Care Products North America.

Electrolux tapped each of the designers to create a one-of-a-kind vacuum as part of a partnership with Vanity Fair magazine. The designers put their special marks on different models from Electrolux's new 2004 floor care line including Aptitude, an upright vacuum, Oxygen, an air-filtration canister vacuum, and Harmony, a canister vacuum reportedly featuring sound-suppressing technology.

Inspired by 1930s glamour, California-born fashion designer Mr. Som compares his custom designed sleek black Electrolux Aptitude vacuum adorned with hundreds of Swarovski crystals to a bias-cut charmeuse and diamond Jean Harlow dress. Mr. Som has chosen The Hetrick-Martin Institute, a provider of social support for youth of all orientations, as his charity of choice.

Palmer Jones attributes Electrolux's Oxygen's island inspiration to their colorful, light hearted and playful style. The vacuum is painted with Ms. Jones' signature turquoise and purple colors and dozens of volcano-colored Swarovski crystals spell the label's name. Ms. Jones' design will go to the God's Love We Deliver Foundation, dedicated to improving the health and well being of those living with HIV/AIDS.

Ms. Lepore believes that even appliances should look like works of art. Taking her cue from Rococo-era painter Francois Boucher, the vacuum features a boudoir blue finish, hand painted flowers and four oversized, pink lingerie bows that run up the length of the hose to give a feminine look. Ms. Lepore has selected The Southern Poverty Law Center, known for its tolerance education programs.

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