The Women’s Tennis Association (WTA) Tour and Whirlpool Europe, based in Italy, have announced that they have signed a multi-million dollar, 3-year integrated European partnership agreement that establishes Whirlpool Europe as the premier sponsor of the WTA Tour in Europe.
According to the companies, the Whirlpool-WTA Tour partnership, which extends through 2006, represents an important step forward in the WTA Tour’s new global sponsorship strategy and comes on the heels of the tour’s recent signing of an umbrella sponsor for the Asia-Pacific/Middle East region.
"On the occasion of Whirlpool's 15th anniversary in Europe, we are excited to establish suchan innovative and influential partnership with the WTA Tour," said Giuseppe Perucchetti, vice president, Brand Marketing, Whirlpool Europe. "This is our first major sports sponsorship, and it reflects our desire to understand those questions and priorities that touch women's lives and determine important lifestyle choices today."
WTA Tour CEO Larry Scott added, "We are delighted to be entering into this relationship with Whirlpool. This is a company that understands women. This is an integrated partnership…."
As part of the partnership, the WTA Tour has adopted Whirlpool’s primary social cause: Habitat for Humanity, an international organization dedicated to eliminating poverty housing worldwide.
Whirlpool has supported Habitat for Humanity since 1999 with more than U.S. $25 million in service and product donations. Player appearances and promotional events involving Habitat for Humanity will be held at various European WTA Tour events starting this spring.
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