February U.S. Appliance Shoppers Down 1 Percent
Mar 5, 2004
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The number of U.S. households actively shopping for major appliances, carpeting, and furniture in February totaled 16 percent, marking a decrease of one percentage point compared with the previous month, according to a monthly national survey conducted by Leo J. Shapiro and Associates in Chicago.

The poll found that 7 percent of U.S. households were looking for a major appliance, 3 percent were actively shopping for carpeting, and 11 percent were shopping for furniture in February. About 35 percent of those households said they might actually buy one of those products in the coming year. That is down 6 percentage points compared with the previous month.

Each month a new sample of 450 households is surveyed. Interviews are done by telephone and divided about equally between the woman and man of the house. The survey, which is projectable to U.S. households who are telephone subscribers, has been done continuously since 1975 and is based on 5,400 interviews annually. (Home Channel News)

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