South Korean Display Makers to Focus on Performance, Not Size
Mar 5, 2004
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South Korean digital screen makers are expected to compete via the performance, rather than the size, of their products this year, according to industry sources.

LG Electronics Inc. and Samsung SDI, which have been in competition to build the biggest plasma display panel (PDP) screens, are now moving to concentrate on performance.

LG Electronics said it was planning to focus on popularizing PDP TVs by launching 71- and 73-in models and strengthening the performance of its popular 42- and 50-in models.

"In fact, there's no need to compete through the size of TV screens, as they already exceed 70 inches," said Woo Nam-kyun, LG Electronics president in charge of its digital display and media business.

Samsung SDI, said to be the world's leading PDP screen producer, said it also does not have an intention to compete to make the largest of PDP TV this year, although it still desires screens bigger than the 80-in PDP screen – reportedly the world's largest -- it developed earlier this year.

Though Samsung SDI thinks size is still important, believing it can cut production costs and improve productivity, industry watchers expect the company to concentrate on enhancing picture quality this year.

As for liquid crystal display (LCD) screens, Samsung Electronics Co., which aims to become the top digital TV maker worldwide by 2005, and its rival LG.Philips LCD are turning their attention to the commercialization of newly developed LCD screens.

Samsung Electronics, which developed the world's largest thin-film transistor (TFT)-LCD TV screen measuring 57 in, said it had no plan to develop LCD screens bigger than its 57-in model until its seventh-generation assembly line is completed early next year.

South Korea's largest electronics maker said it would devote its energies to commercializing its 50-in LCD screen, following the commercialization of its 46-in model early this year. It will also put its energies toward developing clearer LCD screens.

LG.Philips LCD, a 50-50 joint venture between South Korean conglomerate LG and Dutch electronics giant Philips, has not decided on whether to develop models larger than its 55-inch LCD screen, according to industry sources.

The firm claims that it will be able to produce 80-in LCD TVs at its sixth-generation assembly line when it is completed late this year. Industry watchers, however, said the Korean-Dutch venture is highly expected to focus on the mass production of its 52-in models this year. (Yonhap)

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