Sony Forecasts Increased Digital Camera Sales
Feb 16, 2004
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Consumer electronics company Sony Corp. said it will target a 40- to 50-percent jump in its digital camera sales for the coming year from April 2004 and will add a production base in China in addition to raising output capacity in Japan. The company said it expects digital cameras to increase to an estimated 60 to 65 million units compared to the 43 million units it forecast this fiscal year.

The Japanese company said it aims to sell between 14 and 15 million digital cameras next fiscal year to March 2005, compared with estimated sales of 10 million units this fiscal year.

To meet growing demand, Sony said it will manufacture digital cameras at a factory for other products in Wuxi, China. As a result, it will have five digital camera production bases compared to the current four, three of which are located in Japan and one in Shanghai.

Next fiscal year Sony plans to manufacture 2 million units in Wuxi and 500,000 in Shanghai. While the Shanghai plant is for the Chinese consumer market only, Sony will export products made at the Wuxi plant to the U.S. as well as supply them to the local market.

Sony also plans to expand output capacities at its domestic plants by a combined total of about 30 percent next fiscal year. (Dow Jones)

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