HP Revamps Digital Camera Lineup, Increases Investment
Feb 13, 2004
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HP has unveiled plans to revamp its digital camera lineup as part of an aggressive strategy to become a leading vendor. The new camera line will include the introduction of eight cameras with exclusive HP technology that is said to improve image processing and ease of use for mainstream consumers. Industry-first improvements include HP In-Camera Red-Eye Removal, which instantly removes red-eye from photos right on the camera without using a PC, according to HP.

The company said the revamp is the result of a significant increase in its digital camera research and design efforts, nearly doubling the investment dollars in the past 18 months as part of HP's overall U.S. $1 billion-plus R&D budget in imaging and printing.

Additionally, HP said it is bolstering its retail efforts with comprehensive online and in-store training programs for sales representatives in more than 4,500 stores across the U.S.

To help ensure that printed photos result in picture-perfect color output, HP said its new camera line will incorporate HP Real Life technologies, a series of technical advancements. HP Real Life technologies include the following:

  • HP Adaptive Lighting technology, which is said to automatically adjust high-contrast photos to bring faces out of shadows and details out of backgrounds;
  • HP Image Advice, which analyzes photos and then provides users with tips on how to adjust settings to improve future shots;
  • HP In-Camera Red-Eye Removal, which reportedly removes red-eye from photos right on the camera without using a PC;
  • HP In-Camera Panorama Preview, which allows consumers to take up to five pictures that are then combined into a panorama picture composition and reviewed in-camera; and
  • a new image engine, developed through collaboration between HP and Texas Instruments, which provides outstanding image quality and feature flexibility. This image engine is based on Texas Instruments' digital media processing technology and is exclusive to HP cameras.

    In addition to technology updates, the new line of digital cameras will feature brushed stainless steel construction and an ergonomic grip for steady, one-handed shots.

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