GE Tops World's Most Respected Companies Survey
Jan 26, 2004
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General Electric (GE) has retained the number one slot for the sixth year running in the Financial Times/PricewaterhouseCoopers World's Most Respected Companies rankings. Microsoft once again takes second place, with Toyota displacing IBM in third spot. For the second year running, Bill Gates is the world's most respected business leader, with Warren Buffett of Berkshire Hathaway moving up three places to become runner-up in this category.

The research draws on the views of more than 1,000 CEOs in 20 countries worldwide and a selected cross-section of fund managers, non-governmental organizations (NGOs), and media commentators to show which companies are truly setting the pace in building reputation.

U.S.-based companies once again dominate the top echelons of the list, with German motor giant DaimlerChrysler and Japan's Toyota and Sony the only non-U.S. companies to make it into the Top Ten list. Closer analysis of the Top 50 list reveals several big-name companies making major strides up the "most respected" table, including Disney, Honda, Johnson & Johnson, L'Oreal, Siemens, Caterpillar, Nissan, British Airways, HSBC, BASF, Philips Electronics, and Danone.

The complete results of the World's Most Respected Companies report are available at or via The companies making the Top Ten list are listed below.

Top Ten World's Most Respected Companies
1. General Electric
2. Microsoft
3. Toyota
4. IBM
5. Wal-Mart
6. Coca-Cola
7. Dell
8. Berkshire Hathaway
9. DaimlerChrysler
10. Sony

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