Home Appliance^™ magazine, a new magazine for consumers who want to research and learn about the latest features and styles in new appliances, will hit the newsstands in April 2004.

Home Appliance is a quarterly publication, with the premiere Spring issue hitting the newsstands in April 2004. Consumers may purchase Home Appliance at appliance retail outlets, bookstores and other select retail outlets.

Home Appliance will be distributed by Comag Marketing Group (CMG), which handles the national distribution for such magazines as Cosmopolitan, Marie Claire, Vogue, Glamour, Vanity Fair, and the New Yorker to name a few. In addition, Ingram Periodicals, a direct distribution company, has agreed to handle the publication and solicit its retail accounts, which include Barnes & Noble, B. Dalton, Borders, and Waldenbooks among others.

HDA, a specialty retail distributor, has agreed to distribute Home Appliance into Lowe's stores. Contract details are being formulated with plans to include a feature pocket in the checkout lanes in Lowe’s stores.

In another exciting development, final approval was reached on an exclusive agreement with the North American Retail Dealers Association (NARDA) to solicit its membership to carry Home Appliance in its members’ stores.

If you have interest in advertising in Home Appliance, please contact David Chase, Publisher, at 630-990-3484 or via email at david@appliance.com. If you have interest in distributing Home Appliance in your retail outlet, please contact John Dziewiatkowski, Director of Distribution, 630-851-7683 or via email at johnd@totalpublisher.com.

Dana Chase Publications, Inc., publishers of APPLIANCE^® Magazine and Appliance.com, has been in the publishing industry for 59 years. For more information on Home Appliance™, visit HomeApplianceMagazine.com.