Rising demand and falling prices made China's digital camera market very active in the third quarter of this year. The fast recovery of tourism and the tie-in sales of IT products during summer vacations are said to have boosted the region's digital camera market.
According to statistics provided by CCID Consultancy, sales of digital cameras in China totaled 315,100 sets in first three quarters of this year, 111.5 percent more than in the same period in 2002 and 94.3 percent more than in the second quarter of this year.
The competition among digital camera producers increased in the third quarter, with prices of similar products falling sharply and the prices of high-end products staying at a low level. Prices fell by 1,200 yuan (U.S. $144) or nearly 40 percent on average from that in the third quarter of 2002, while that of the middle- and high-end products fell by more than 50 percent.
The top-ten digital camera producers have seized nearly 80 percent of the market shares in the third quarter of this year.
The producers competed not only in price but also in advertising, sales channels, and deployment of new products, with every one feeling the crisis for survival and smaller ones getting "priced out" of the market.
Foreign brand products, including Sony, Canon, and Olympus, maintained their leading positions, while domestic brands, including Lenova and Ziguang, also saw their market shares increase.
The sales of 2-million and 3-million pixel digital cameras accounted for 77.7 percent of the market shares, while 4-million pixel products accounted for 11.4 percent.
Sales of digital cameras are expected to hit 1.1035 sets this year, up 94.6 percent over the 567,100 sets registered in 2002. (XIC, Asia Pulse)
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