Kodak CFO Outlines Expanded Digital Strategy
Nov 21, 2003
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Eastman Kodak Company (Rochester, NY, U.S.) plans to leverage the cash-generating strengths of its traditional imaging operations to position itself as a leading provider of digital products and services to consumers and commercial customers, said Robert H. Brust, Kodak's CFO.

The key elements of Kodak's new strategy include the following:

  • Disciplined management of traditional businesses to maximize cash;
  • Accelerated growth in the company's existing portfolio of digital imaging products and services;
  • Tightly focused acquisitions to fill gaps in existing businesses and accelerate entry into closely related imaging markets;
  • And longer-term organic growth opportunities in areas such as electronic displays and inkjet printing.



    Kodak, whose sales already total about $4 billion, plans to use the cash generated from its traditional business to build a larger digital business through investments and acquisitions totaling as much as $3 billion through 2006. This strategy involves the commercialization of Kodak technologies as well as highly disciplined, complementary acquisitions focused in medical imaging and commercial printing, as well as other imaging-related technology and intellectual property, Mr. Brust said. As part of this effort, Kodak already has announced acquisitions totaling more than $600 million that extend its capabilities in medical imaging, entertainment imaging, and consumer digital imaging.

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