Major Electronics Companies Launch RAM Promotion Group
Nov 18, 2003
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Nine leading consumer electronics and business technology companies announced the U.S. launch of the RAM Promotion Group (RAMPRG) during COMDEX 2003, which is being held in Las Vegas, NV, U.S., Nov. 17-19.

The organization was formed to promote awareness and adoption of the DVD-RAM recordable DVD format and to educate consumers and the industry about its unique benefits.

The nine companies -- Hitachi, Ltd., HLDS, Hitachi Maxell, Ltd., LG Electronics Inc., Matsushita Electric Industrial Co., Ltd. (Panasonic), Samsung Electronics Co., Ltd., TEAC Corporation, Toshiba Corporation, and Victor Company of Japan, Limited (JVC) -- have committed to promoting the DVD-RAM format and popularizing DVD-RAM-related products on an international basis.

The Recordable DVD Council (RDVDC) supports the RAMPRG and all of the founding members of the RAMPRG are also members of the RDVDC.

Market indicators strongly point to DVD-RAM as the format of choice for consumer DVD recorders. According to The NPD Group, a market information company, DVD-RAM recorders hold a dominant market share, accounting for 59.2 percent of stand-alone consumer recorders sold in the U.S. between January 2001 and September 2003 and 58.9 percent of those sold in 2003.

The RAMPRG was launched internationally in August 2003, with its first appearance at the Internationale Funkausstellung Berlin (IFA 2003), in Berlin, Germany, and then appeared in Tokyo, Japan at CEATEC in October 2003.

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