Consumer Electronics to Top Teens Holiday Wish List This Year
Nov 7, 2003
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Personal electronic appliances are at the top of wish lists this year for teenagers, according to research from Arlington, VA, U.S.-based Consumer Electronic Association (CEA).
According to the Associationís first "Youth Holiday Purchase Patterns" survey, which it plans to do annually, computers are the "must-have" gift this year. Other personal appliances such as game consoles, cellular phones, portable CD players, and portable MP3 players round out the rest of teensí top-five most-wanted consumer electronic gifts.
This is first time that teenagers from 12 to 17 years old were surveyed as part of the CEA's annual holiday shopping consumer research.
"The feedback from today's tech savvy and influential teenagers are important to us and our members," Gary Shapiro, president and CEO of CEA, said in a written statement about the study. "This survey is one of many initiatives we are using to reach out to teens and reiterate the fun and educational benefits of consumer electronics. As expected, the results reflect how teens are actively embracing a wide array of technology and that they recognize technology influences almost all aspects of their lives."
In addition, the survey shows that teens plan to purchase portable CD players as a gift to others (49 percent) this holiday season. Other products targeted for gift giving include game consoles (35 percent), cellular phones (30 percent), handheld game systems (28 percent), and portable MP3 players (27 percent). Just more than one-half of the teens surveyed (51 percent) said they were planning to pay for all or most of the gifts with their own money.
Last month, CEA released the results from its "10th Annual Holiday Purchase Patterns" survey, noting that 70 percent of all adult consumers expect to spend the same amount or more this year on gifts this holiday season, up from 68 percent in 2002. The average adult consumer will purchase approximately seven electronics products this holiday season, up from six products in 2002.
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