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Mr. Coffee Teams Up With Country Star Toby Keith Oct 16, 2003 |
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Sunbeam Products, a unit of American Household Inc., said it was teaming up with country singer Toby Keith on a series of advertising promotions for its Mr. Coffee brand. The supplier said the theme of the marketing effort with Keith centers on "celebrity coffee moments," and includes print and radio ads as well as online contests and coupons.