Sears, Roebuck and Co., the largest home appliance retailer in the U.S., is encouraging Americans to get rid of their old, energy-inefficient appliances and replace them with highly efficient, Energy Star-rated products. This comes as a part of "Energy Month", an educational campaign held at Sears stores nationwide in October.
Sears Says Americans Should Toss "Energy Hog" Appliances & Buy Energy Star Instead
Oct 10, 2003
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Sears, based in Hoffman Estates, IL, U.S., kicked off the campaign yesterday - the Sears Toss Your Energy Hog Catapult Team appeared on "The Tonight Show with Jay Leno." During the show, used, energy-inefficient appliances were hurled more than 30 yards across NBC's back lot. The energy hog appliances were launched more than 70 feet into the air and landed in a pile of scrap metal, to be recycled.
"There are more than 33 million 'energy hog' refrigerators in the United States," said Dan Laughlin, senior vice president, Sears, Roebuck and Co. "They are sitting in garages, basements and utility rooms across the country. If all 33 million were replaced with Energy Star products, we would save enough energy to light every household in Los Angeles for eight years."
Throughout the year, Sears says, it promotes energy-efficiency in various ways:
it promotes products that carry the Energy Star label in its weekly newspaper ads, reaching 50 million consumers
it promotes the use of energy-efficient appliances in its television ads
it helps develop industry-leading energy-efficient appliances like the Kenmore Elite HE3t(R) washer, the Kenmore Elite Trio(TM) refrigerator, and a new line of Energy Star-rated dishwashers
it offers rebates on energy-efficient appliances, in addition to rebates offered by state governments and utilities
Sears also conducts regional events with local utility companies, such as:
"Keep Cool with ENERGY STAR Sweepstakes" with the New York State Energy and Research Development Authority (NYSERDA). The sweepstakes enabled shoppers at the Brooklyn, NY, U.S. store to win $3,000 worth of energy-efficient appliances.
Green Homes Chicago - Sears donated more than $15,000 worth of energy-efficient appliances and HVAC equipment to the City of Chicago's "Green Homes" initiative, five new affordable, environmentally-friendly and energy-efficient homes constructed in the Englewood and Hermosa neighborhoods of Chicago. Because the homes are energy-efficient, they are said to be both more affordable to purchase and maintain.
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