Dell COO Reiterates $60 billion Sales Goal
Oct 9, 2003
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Dell Inc. Chief Operating Officer Kevin Rollins said that the company intends to reach its goal of U.S. $60 billion in sales in the next few years.

Dell, which recently said it would expand its consumer electronics business, can hit that number within its initial 5-year target if it continues to grow at the rate that it has had for the past 2 years, Mr. Rollins said.

The No. 1 personal computer maker has branched into other markets, including large computer servers to grow, even as PC sales have been slow industry-wide. Dell will start selling items such as flat-panel televisions and digital audio players in the fourth quarter.

Mr. Rollins noted that Dell has been growing at about the 15-percent rate it expected since it gave the $60 billion target 2 years ago when it had around $30 billion in revenue.

"We're on track for that growth rate ... which gives us some hope that we can hit that number in the (next three years)," he said during a conference call with analysts, noting that Dell's growth has been achieved in a down economy.

"But I think we still believe that there needs to be a little bit of a turnaround as these numbers get bigger and bigger every year," he said.

Technology spending has been in a downturn for three years, although the most recent quarter saw some growth in sales of both personal computers and server computers.

For fiscal 2004 ended in January, analysts currently expect its revenues to be more than $40 billion, according to Reuters Research, a unit of Reuters Group Plc. (Reuters)

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