Dell to Offer Consumer Electronics Products
Sep 26, 2003
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Dell Inc. confirmed its entry into the consumer electronics category, announcing the planned introduction of a series of Dell digital entertainment products including digital music players, an online music service, and a multifunction LCD television and computer monitor that will be available in the U.S. for the holiday season.

"We want our customers to enjoy music, movies, home films, and personal communications when, where, and how they want," said Michael Dell, the company’s chairman and chief executive officer. "We are expanding our product offerings and enhancing, and doing it in time for the holiday buying period so important to consumers."

Mr. Dell said the company will roll out a series of Dell products in the fourth calendar quarter that will be easy to buy from or over the telephone, and easy to incorporate into home computing platforms and networks. He said the site, which will relaunch in October, has been revamped to greatly enhance the customer purchase, usage and service experience.

Dell products that will be available for purchase in time for the holidays include a digital music player, online music service, multifunction LCD television and computer monitor, a home entertainment projector, and a wireless handheld. Mr. Dell said the move into a broader consumer electronics category is a natural extension of the company's existing product portfolio and provides customers with a single resource for consumer technology needs. To help customers get the most out of their PCs, Dell also announced an exclusive software application for home digital media management. The Dell Media Experience converts the PC into a digital entertainment center that reportedly makes it easy to listen to digital music files, add music to photo slideshows, watch DVDs, and view video clips.

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