Toshiba Aims for 20% Share in Large Flat-Panel TV Market
Sep 3, 2003
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Japan-based Toshiba Corp. said on Wednesday that it was targeting a 20-percent global share for large, flat-panel televisions in 2005/06, becoming the latest electronics giant to set lofty targets for the booming market.

Sony Corp., Matsushita Electric Industrial, and Philips are all targeting in the next few years a 25-30 percent share for thin TVs in a market currently dominated by Sharp Corp. and Samsung Electronics Co Ltd.

The market for large, flat-panel TVs -- liquid crystal display (LCD) and plasma display sets with screen diagonals of over 21 in (53 cm) -- is expected to more than triple in 2005 from 2003, according to Toshiba estimates.

Toshiba on Wednesday unveiled its four new 'Beautiful Face' televisions -- a 26-in, 32-in, 37-in LCD set and a 42-inch plasma screen TV. The TVs all come equipped with a tuner for land-based digital broadcast.

While the Japanese market accounts for roughly 50 percent of global flat-panel TV sales, Toshiba plans to focus on the less penetrated market overseas.

"In the past, we rolled out products in Japan six months to a year ahead of other markets, but this time the overseas market will be slightly ahead of Japan," Takahiro Onda, a senior manager at Toshiba, said at a news conference.

In 2002/03, Toshiba held a 6-percent shares of the domestic, large-type, thin television market with its 35-, 42- and 50-in plasma displays. It plans to lift that share to 15 percent, in terms of units, by end-March.

Toshiba officials did not disclose last year's global market share figures. (Reuters)

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