Whirlpool Wins Industrial Design Excellence Awards
Jul 30, 2003
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Whirlpool Corporation announced that it has received a gold and two bronze awards for home appliance design innovation in the 2003 Industrial Design Excellence Awards (IDEA) competition.

Presented by the Industrial Designers Society of America (IDSA) and sponsored by BusinessWeek magazine, the IDEA is regarded as one of the premier industrial design awards globally.

The company received a gold award for the innovative Whirlpool® Duet® fabric care system, and its European counterpart, Whirlpool® Dreamspace™. The company also received two bronze awards for the KitchenAid® briva in-sink dishwasher, a sleekly designed cleaning aid tucked inside a fully functioning sink, and the Supermatic® Tapa Lava-Lava® scrubber lid, a simple but smart clothes scrubbing and drying attachment to manual washing machines used by customers in Mexico.

The awards highlight a global effort from Whirlpool Corporation's Global Consumer Design (GCD) department, which includes industrial design and usability professionals based in offices all over the world including Mexico, Italy, India, and the U.S.

"Whirlpool Corporation's global presence makes it possible for Whirlpool and KitchenAid brands to deliver innovative solutions such as these to consumers around the world," said Charles Jones, vice president, Global Consumer Design. "From Asia to Europe to North America, we continue to build on the design and cultural expertise of our global colleagues to create industry-leading product designs that appeal to the specific needs and preferences of consumers in markets worldwide."

This year's IDEA judges evaluated more than 1,137 entries: 38 entries received a gold award; 38, silver; and 45, bronze. The Whirlpool, KitchenAid and Supermatic brand products were recognized because they demonstrated design innovation, benefit to the user, benefit to the manufacturer, and ecological responsibility as well as appropriate aesthetics and appeal.

For example, the Whirlpool Duet washer reportedly uses 67-percent less water compared to conventional washers. In addition, the Duet washer uses 68 percent less energy that could save consumers up to U.S. $120 a year in electric bills.

IDSA's quarterly magazine, Innovation, will feature in-depth case studies on the gold winners in its Yearbook this fall. The award ceremony will be held at the Marriott Marquis in New York City, U.S. on Aug. 16, 2003.

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