Sears Doubles Its Selection of Plasma, LCD Televisions
Jul 14, 2003
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Sears, Roebuck and Co. announced it is doubling the number of plasma and liquid crystal display (LCD) TV models it offers, as well as the number of brands it carries. The company said it now carries 22 plasma and LCD TV models, including eight plasma TV models from seven manufacturers: Hitachi, Panasonic, Philips, Pioneer, Samsung, Sony, and Toshiba. Plasma TV screen sizes range from 32 to 50 in. Beginning in August, the company said, it will also sell a TechView plasma TV at the opening price point of U.S. $2,999.

When the expansion is completed in August, shoppers will be able to compare 14 different models of LCD TVs at Sears from seven brands: Philips, Samsung, Sharp, Sylvania, Sony, TechView, and Toshiba. The company said it will sell LCD screen sizes ranging from 13 to 30 in, with prices beginning at $399. Plasma prices range from $2,999 to $9,999 and reflect a 50-percent decline since September 2002 when the lowest-priced plasma TV sold at Sears was $5,999.

Sears first introduced its selection of plasma and LCD brands in September 2002 in more than 650 of its stores. In August 2003, all 870 of the company’s full-line stores will carry at least one plasma and LCD TV model, with the widest selection available at 650 of Sears' largest stores, according to the company.

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