The North American Association of Food Equipment Manufacturers (NAFEM) announced plans to shift the timing of its biennial trade show to February from the fall, and have Orlando, FL, U.S., serve as the sole location for the industry's premier equipment and supplies event. This begins with The NAFEM Show in 2009 and runs through 2017. NAFEM made this strategic
decision to better support the needs and planning cycles of its ultimate customer: foodservice operators.
"Our goal for The NAFEM Show is to increase operator participation while maintaining the same level of support from the trade," said Mike L. Carpenter, CFSP, NAFEM president and president, Amco Smallwares, a Division of Focus Foodservice. "The consistency of dates and location will help
improve brand recognition for the industry's premier equipment and supplies showcase."
NAFEM's Customer Advisory Task Force (CAT), a group representing more than 70 percent of the multi-unit chain operators in North America, recommended shifting the show to the first quarter because it better aligns with business planning cycles, allowing them to incorporate what they see and learn into their operations. In addition, CAT's position was reinforced by
various operator segments and allied associations. "Purchasing decisions made in the first quarter may be implemented in time to have a positive affect on an operation's ability to meet its sales and operational goals," Mr. Carpenter added. Later in the year, companies may face budget cuts and could be under
increased pressure to offset revenue shortfalls. This could impact their ability to attend tradeshows and purchase equipment and supplies.
NAFEM selected Orlando as the home of its show because of the city's sound infrastructure for events of this nature. A highly accessible location, Orlando has international appeal, a premier exhibit facility and plenty of hotel support. In addition, the Orange County Convention Center drew the highest ratings in 10 years from NAFEM's attendees and exhibitors.
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