Sub-Zero/Wolf Showroom and Culinary Center Opened
Jun 24, 2003
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Westye Group SE, Inc. announced on Monday that it has opened a Sub-Zero/Wolf Showroom and Wolf Culinary Center in Atlanta, GA, U.S.

According to Westye, the showroom imparts educational interaction between product and design in a non-threatening, customer-friendly environment, where architects, designers, dealers, and the general public can preview home appliances.

"We are thrilled to open a new showroom in Atlanta," said Rob Maxam, vice president of Sales and general manager of the Georgia Division. "This is a great opportunity for us to expand our business in a prominent market and to increase our presence in the southeast."

The 14,000-sq-ft showroom features a live demonstration kitchen, wine storage gallery, laundry room, billiard room, and an outdoor barbeque area. In addition, eight customized kitchen vignettes will feature Sub-Zero built-in refrigeration and wine storage, Wolf cooking appliances, Asko dishwashers and laundry appliances, and Independent and Best range hoods.

Outfitted with two separate kitchen environments for different styles of teaching, Westye says the Wolf Culinary Center purpose is not only to allow inquiring customers to "test-drive" products, but to enable people who have already purchased products to learn how to use them as well.

On one side of the culinary center, an interactive cooking demonstration area houses eight individual stations, each equipped with an electric cook top, oven, refrigerator drawers, and prep sink.

On the other side of the culinary center, a chef demonstration area seats 25 people and offers two big screen TV monitors to assist in viewing the chef's food preparation. Class participants are invited to sample prepared food.

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