Key Marketers Resign at National, LG, and Sony
Feb 20, 2003
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Manufacturers of color television sets have lost key marketing men over the past few days. LG Electronics India said Pradeep Tognatta, vice-president, Sales and Marketing, had left the company, while industry sources confirmed that Gurdeep Singh, director (marketing), National Panasonic, and Sony India’s Deputy Director (Marketing) Prem K Nair had also quit. Sony’s new marketing chief N Matsumoto confirmed he had taken over from Nair.

The churn comes a month after Rajeev Karwal, senior vice-president (Marketing), Philips India, resigned to join white goods major Electrolux Kelvinator as managing director. Mr. Tognatta was not available for comment. LG executives maintained he quit because of health reasons.

The resignations come at a time when manufacturers of colour television sets are battling furiously to grab shares of an extremely competitive market driven primarily by the cricket World Cup. The industry is expecting at least a quarter of this year’s sales during the January-March quarter, a 40 percent jump over the same quarter last year.

The resignations have forced the companies to put contingency plans in place. Sony has already appointed Matsumoto as head of sales, while LG said Ganesh Mahalingam, currently general manager, will take over as the operating head of sales and marketing. Panasonic’s Mr. Singh has been replaced by T Sukara.

Close to 6.7 million color television sets were sold in India last year. This year, sales are expected to be 19.5 per cent higher at 8 million. In the first quarter of 2002, sales were just under 1.5 million sets. In the same period this year, the industry is hoping to sell 2 million. (Business Standard)

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